A Gondola Platform for a Global Cosmetics Brand
A global cosmetics brand needed to refresh its branded gondolas across GCC and IMEA doors on a regular campaign cycle.
The challenge
A global cosmetics brand needed to refresh its branded gondolas across GCC and IMEA doors on a regular campaign cycle. Rebuying fixtures for every refresh was expensive, slow and impossible to defend in the brand's sustainability reporting, and imported fixtures kept arriving damaged.
What we built
We engineered a modular gondola platform: a constant CNC punched steel chassis with 25 mm pitch shelving, and swappable brand skins covering headers, colors and graphics. Units ship flat packed at a fraction of assembled volume and assemble without tools. Alongside the hardware we prepared a documented sustainability case covering recyclable materials, clean cure coating emissions and freight volume savings.
The outcome
The brand refreshes stores by swapping skins instead of scrapping fixtures, freight volume dropped by up to 70% against assembled shipping, transit damage fell with it, and the sustainability documentation moved into the brand's own CSR reporting. The platform continues to roll out across new doors.
Explore the lines behind this program: Gondola Shelving · Retail Solutions · Sustainability.
| Sector | Cosmetics |
| Factory | Ajman, UAE · 75,000 sq ft |
| System | Controlled drawings · locked tooling · batch QC |
| Status | Repeat program |
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